Designers tap into 3D glasses

3D technology is being used more and more in movies and in TV sets. Designers are hoping to launch 3D glasses as something fashionable so they can make money from this growing business.

Rajesh Mirchandani

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Some think it’s the next must-have accessory for movie buffs. At the cinema, why wear those free plastic specs that someone else has used already, when you can buy your own 3D glasses?

Designers like Oakley and Calvin Klein hope consumers will pay up to US$180 a pair to be trendsetters. It’s the next step in the personalisation of 3D entertainment. It’s already a growing format for movies including the blockbuster 'Avatar'.

Now, electronics companies are offering 3D TV sets for the home. But they may supply 3D glasses that work only with their products, not in cinemas, which would make those stylish designer glasses of limited use.

Just as with the advent of home video recording when VHS battled and triumphed overBetamax, there could be a format war looming over 3D glasses. Designers hope they’re tapping into a fashion-conscious market but soon will those personalised 3D specs be useful or just stylish?

Rajesh Mirchandani, BBC News, Los Angeles

Listen to the words

muy popular (e imprescindible para algunos)

movie buffs

abreviación de "spectacles" – lentes / anteojos / gafas

que imponen tendencias

el personalizar / crear algo para una persona en particular

the advent of
la llegada de

a format war
una lucha (para superar e imponer un modelo diseño)

looming over

tapping into
aprovechando de

a fashion-conscious market
gente consciente e interesada en modas/tendencias